Typed vs sent
A message composer holding the long, honest message someone typed and deleted, above the short, polite one they actually sent — the gap between what buyers feel and what they say, with the brand's line closing it.
When the AI picks it
MarketiQ’s Creative Director favours the Typed vs sent for posts that entertain, start a conversation or teach, when the message is a contrast (this, not that), a side-by-side comparison or a story. It is built first to entertain.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The typed message is the buyer's real frustration from the copy, said bluntly; the sent one is the polite version everyone actually sends.
- The resolution names what the brand changes, with no facts beyond the copy.
- No insults, no named people or companies.
Visual rules
- Paper ground; a grey 'What I typed' tag over a white composer whose long text is struck through in the brand colour, then a brand 'What I sent' tag over a short brand bubble marked Delivered.
- The resolution, when present, sits in a dark band across the foot; logo top-left, website top-right.
More Messengers & calls templates
Read, no reply
A chat where the reader's follow-ups sit marked 'Read' with nothing after them
Help widget
The brand's own website with its help-chat widget open: a greeting, quick-reply chips, the visitor's question and the brand's answer
Assistant answer
A generic AI-assistant screen: the buyer's question in a bubble and the answer below it
Forwarded many times
A dark group chat where a belief everyone repeats arrives tagged 'Forwarded many times', and the reader's reply quotes it and sets it straight
Incoming call
A full-screen incoming call where the caller is the moment the post is about
Call with live captions
A video call
Autocorrect knows
A phone keyboard mid-message: the old way is underlined as a mistake and the suggestion bar offers the brand's way as the highlighted correction
Testimonial, as sent
A client's own message, shown the way it arrived
Make a Typed vs sent with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.