Shade finder
A 'shade finder' grid: undertones across the top as pills, depths down the side in italic serif, and every shade's name in its cell — all cells the same size and weight, no colour guessed. Helps everyone find their match without a single shade ranked above another.
When the AI picks it
MarketiQ’s Creative Director favours the Shade finder for posts that teach, get people to act or start a conversation, when the message is several products or a menu, a side-by-side comparison or one product in the spotlight. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Made for Beauty & personal care. The Director offers it only to brands of that kind, so it never turns up for a business it does not suit.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | X, Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real product or service you sell
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Shade names, depths and undertones are exactly the post's — never assign a shade the post does not place.
- Every shade is equal: list depths in the post's order, never call a lighter or darker shade better, 'fair', 'brightening' or 'flattering'.
Visual rules
- A barely-tinted paper ground; a spaced-caps label and a serif headline over a grid: undertone pills across the top, depth names in italic serif down the left.
- Every cell is the same size and colour (a white card) holding its shade names in a large serif under a small mono number. No skin-colour swatches are drawn.
- Logo and website on a hairline footer (a deep band on stories).
More Swatches & finders templates
AM / PM routine
The 'AM / PM routine' as a split screen: a pale morning half with a sun and a night half with a moon, each listing its numbered steps
Shelfie
A routine 'shelfie': the steps lined up in order on a bathroom shelf as simple outlined bottles, jars and droppers in the brand's colours, each numbered in a serif with…
Ingredient spotlight
The hero ingredient as a periodic-table 'element tile': its percentage in the corner, a big serif two-letter symbol, the ingredient's name and INCI name beneath, set on…
Read the label
'Read the label': the product's full ingredient list set like the back of the pack
Skin-type matcher
A 'skin type' matcher: each skin type as a pill on the left joined by a dotted line to the product made for it on the right, with one line on why.
Fragrance notes
'Fragrance notes' as layers in the bottle: a simple drawn bottle on a night ground filled in three bands of the brand colour
Texture shot
A 'texture shot': the brand's own macro photograph of the formula in a big round window ringed like a lens, beside the product's name and how it feels in three large…
Get the look
'Get the look': the brand's own photograph of a finished makeup or hair look with a white card pulled over it
Make a Shade finder with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.