INFOGRAPHICS TEMPLATE

Comparison matrix

A premium comparison table: each option heads its column as a solid block in its own palette colour, criteria run down the left with tinted icons, and short phrases fill banded, hairline-ruled cells — the explainer people save because the differences read at a glance.

Single image12 platformsShows what you sellVoice: Serious, Premium, Bold

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Sample at 4:5, shown on Northfield Studio, a fictional brand. MarketiQ fills each template with your brand, facts and copy.

When the AI picks it

MarketiQ’s Creative Director favours the Comparison matrix for posts that teach, prove a point, get people to act or start a conversation, when the message is a side-by-side comparison, a contrast (this, not that) or a list. It is built first to teach.

It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.

Teach somethingProve a pointGet people to actStart a conversationa side-by-side comparisona contrast (this, not that)a list

Who it’s for

Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.

Platforms and sizes

Sizes Comparison matrix is made at on each platform
Size	Where
4:51080 × 1350 px	Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit
1:11080 × 1080 px	Ads
9:161080 × 1920 px	TikTok
16:91600 × 900 px	X, YouTube
1.91:11200 × 628 px	Newsletter, Blog

Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.

What it needs

Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.

Rules the AI follows

Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.

Copy rules

Every cell is a short phrase (2–6 words) about the same criterion for that option — no full sentences.
Options and criteria are named the way the source names them; facts and numbers only from the copy.
The headline asks or answers the comparison; the footnote (optional) says who each option is best for.

Visual rules

Option headers are solid blocks in distinct palette colours (brand, second colour, night, brand tints/shades).
Criteria on the left with tinted icon discs; banded rows and hairline rules; all cells share one type size.
Each column is closed by a thin cap in its colour; a missing cell shows a muted dash, never invented copy.

Same family

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