Maturity model
A staircase of three to five levels rising left to right — each step a block in a deepening brand ramp with its level number, and the level's name and what it looks like set on the tread above — with an optional 'you are here' pin, so readers place themselves and see the next step up.
When the AI picks it
MarketiQ’s Creative Director favours the Maturity model for posts that teach, start a conversation or get people to act, when the message is steps or a process or a list. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Levels run from the least to the most mature; names are one to three words, details one plain line each.
- Use the pin on at most one level, with a short free label ('You are here', 'Most teams', 'Target').
Visual rules
- Steps rise left to right in a tint-to-brand ramp, each with a darker tread edge, 'Level' label and numeral.
- Names and details sit on each tread, so the text climbs with the stairs; a night-coloured pin marks one level.
More Infographics templates
Mind map
A flat-vector mind map: the central idea in a big brand-colour circle, four to six branches sweeping out on smooth curves to tint icon nodes, each with a bold label and…
Scorecard
A consultant's scorecard: three to six criteria in ruled rows, each rated with a Harvey-ball mark (full with a check, half, empty with a cross) and the word beside it…
Essentials checklist
An icon checklist of the essentials: each item a tint icon tile with a brand check badge, a bold title and a one-line detail, set in a ruled grid under a header that…
Stat grid
An icon-led grid of three to six equal stat tiles
Now / next / later roadmap
A product roadmap board: three or four phases from the copy (Now / Next / Later or quarters) on a time axis with an arrowhead, each holding one to three item cards with…
Decision tree
A clean top-down decision tree: a root question on a night card, rounded orthogonal connectors with arrowheads and yes/no pill labels, optional follow-up questions on…
Anatomy of…
An isometric exploded view: three to six layered plates with real thickness in palette colours, floating over a dashed footprint with alignment guides, each called out…
Comparison matrix
A premium comparison table: each option heads its column as a solid block in its own palette colour, criteria run down the left with tinted icons, and short phrases fill…
Make a Maturity model with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.