Funnel
A stacked funnel of three to five trapezoids narrowing downward and deepening in colour — from a pale brand tint through the brand to its deepest shade — stage names inside, small conversion chevrons between stages, and each stage's number and meaning set to the side on leader lines: a drop-off read in one look.
When the AI picks it
MarketiQ’s Creative Director favours the Funnel for posts that teach or prove a point, when the message is steps or a process, a number or a list. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Stages run from the broadest audience to the final outcome; names are two or three words.
- Metrics are copied exactly from the source (a count or a share per stage) — leave them out rather than guess.
- The headline states what the drop-off proves or teaches.
Visual rules
- Trapezoids narrow downward with a gap between stages and deepen in colour: pale tint, brand, deeper shades.
- A paper badge with a chevron sits between stages; leader lines with an ink dot run to each stage's side note.
- The funnel is never drawn to scale from the metrics; the numbers are printed, not plotted.
More Infographics templates
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Make a Funnel with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.