INFOGRAPHICS TEMPLATE

Scorecard

A consultant's scorecard: three to six criteria in ruled rows, each rated with a Harvey-ball mark (full with a check, half, empty with a cross) and the word beside it, closed by a verdict card — an honest assessment the reader can hold their own setup against.

Single image12 platformsVoice: Serious, Premium, Bold
Try it with your brand →Book a demo
Sample Scorecard creative (Infographics template), shown on the fictional brand Northfield Studio
Sample at 4:5, shown on Northfield Studio, a fictional brand. MarketiQ fills each template with your brand, facts and copy.

When the AI picks it

MarketiQ’s Creative Director favours the Scorecard for posts that teach, prove a point or get people to act, when the message is a list, a side-by-side comparison or a number. It is built first to teach.

It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.

Teach somethingProve a pointGet people to acta lista side-by-side comparisona number

Who it’s for

Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.

Platforms and sizes

Sizes Scorecard is made at on each platform
SizeWhere
4:51080 × 1350 pxInstagram, Facebook, LinkedIn, Threads, Pinterest, Reddit
1:11080 × 1080 pxAds
9:161080 × 1920 pxTikTok
16:91600 × 900 pxX, YouTube
1.91:11200 × 628 pxNewsletter, Blog

Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.

What it needs

Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.

Rules the AI follows

Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.

Copy rules

  1. Every rating reflects what the copy says (strong | partial | missing) — never upgrade or invent a verdict.
  2. Scores appear only when the copy states them verbatim; otherwise the Harvey balls carry the rating.
  3. Criterion names are short; the note gives the one-line reason from the copy.
  4. The verdict is a single, useful sentence the reader can act on.

Visual rules

  1. Ruled rows under a heavy ink header rule: mono index, criterion in the heading face, muted note.
  2. Harvey-ball marks in the brand colour (full with a check, half, empty with a muted cross) beside mono words.
  3. A night verdict card with a brand pill closes the card; landscape puts headline and verdict in a left column.
Same family
All 15 Infographics templates

Make a Scorecard with your brand.

MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.

Try it with your brand →Book a demo

← Back to all templates