Compass framework
A four-part framework set on a compass rose: the four ideas the post names sit at north, east, south and west with direction badges, north in the brand colour, around a drawn rose with its ring and ticks. Shows how to find your way without a word of jargon.
When the AI picks it
MarketiQ’s Creative Director favours the Compass framework for posts that teach or start a conversation, when the message is a list or one sharp insight. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 1.91:11200 × 628 px | Newsletter, Blog |
| 16:91600 × 900 px | X, YouTube |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every label is the post's own idea in a few words; diagrams carry no number, name or result the post does not.
- Lead with the most important idea at north; names one to three words, lines one sentence.
Visual rules
- A drawn compass rose on a pale brand ground: outer rings with tick marks, four long points (north in the brand colour) and four short ones, a small paper hub with an optional label under it.
- Each idea sits at its point with a round N/E/S/W badge, its name in bold and a muted line; in tall and landscape canvases the four sit in a two-by-two legend by the rose. Kicker, logo and headline on top; the website in the foot.
More Playbooks & explainers templates
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Swimlane SOP
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Field guide
'A field guide to …' set like a naturalist's handbook: an aged paper page, a serif title over a double rule, and one entry per kind the post describes
House rules
The post's rules as an enamel 'house rules' sign screwed to the wall: a deep brand plate with a double rim, four screws, the title in big condensed capitals and numbered…
Worked example
A worked example on graph paper, written by hand: the situation the post describes, the steps circled and numbered, and the answer in a hand-drawn box.
Bookmark card
A reference card made to be bookmarked: a white card with a brand bookmark ribbon on its edge, a 'save this' pill, the card's title, a numbered list of what to remember…
Make a Compass framework with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.