Playbooks & explainers templates
Frameworks, routes, rules and guides people save: the post's lesson drawn as an object the reader already trusts. MarketiQ’s Creative Director picks from these 18 templates whenever a post’s message fits one of them, then fills it with your brand, facts and copy.
All Playbooks & explainers templates
Framework wheel
A named framework drawn as a segmented wheel: one ring segment per part in a pale-to-brand ramp, numbered, around a hub that can hold the framework's core
Trade-off triangle
The classic 'pick two' triangle: three things the reader wants at the corners as big filled circles, a dashed triangle between them, numbered markers on each side and a…
Compass framework
A four-part framework set on a compass rose: the four ideas the post names sit at north, east, south and west with direction badges, north in the brand colour, around a…
Periodic table
'The periodic table of …': the post's building blocks as element tiles
Transit line
The steps of a process as stations on a transit map: a thick brand-colour line with one 45-degree bend, white station rings, a terminus capsule for the goal and a line…
Flat-pack instructions
The process as flat-pack assembly instructions: a strip of the numbered parts you will need, then bordered panels with huge step numerals, a dashed-ring icon for each…
Swimlane SOP
A standard operating procedure as a swimlane chart: one tinted lane per role the post names, numbered step boxes placed in the lane of whoever does them, joined by a…
Field guide
'A field guide to …' set like a naturalist's handbook: an aged paper page, a serif title over a double rule, and one entry per kind the post describes
House rules
The post's rules as an enamel 'house rules' sign screwed to the wall: a deep brand plate with a double rim, four screws, the title in big condensed capitals and numbered…
Worked example
A worked example on graph paper, written by hand: the situation the post describes, the steps circled and numbered, and the answer in a hand-drawn box.
Bookmark card
A reference card made to be bookmarked: a white card with a brand bookmark ribbon on its edge, a 'save this' pill, the card's title, a numbered list of what to remember…
Reading shelf
A reading list or curriculum as book spines on a shelf: one spine per title the post recommends, in palette colours and staggered heights with the title set vertically…
Mistakes and fixes ledger
The mistakes, and 'how to fix them', as a two-column ledger: every mistake struck through in a grey column, an arrow across the gutter, and its fix in bold in a…
Decision guide
A 'decision guide': the question in a dark banner, a stem down to one card per option
Annotated rewrite
A before-and-after rewrite, marked up like an editor would: the original line struck through on a white card, numbered handwritten notes on what was wrong, and the…
Tri-fold one-pager
The post's guide as an open tri-fold leaflet on a dark desk: a brand-coloured cover panel with the logo, the guide's name and its promise, then two paper panels
Weekly planner
'Steal my week': the post's routine or plan written into a spiral-bound planner page on the brand's colour
A–Z glossary
'Explain like I'm new' as an A–Z: a strip of the alphabet where only the letters the post's terms start with are lit in the brand colour, then the terms in alphabetical…
Samples use fictional brands; MarketiQ fills each template with your brand, facts and copy.
More ways to carry a message
Let the AI pick the right Playbooks & explainers template.
Write the post, or let your AI team write it. The Creative Director reads it, picks the template that carries it best and fills it with your brand; it goes out on the approval rules you set.