House rules
The post's rules as an enamel 'house rules' sign screwed to the wall: a deep brand plate with a double rim, four screws, the title in big condensed capitals and numbered rules between dotted rules. Reads as the law of the place — perfect for non-negotiables and principles.
When the AI picks it
MarketiQ’s Creative Director favours the House rules for posts that teach or start a conversation, when the message is a list. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 1.91:11200 × 628 px | Newsletter, Blog |
| 16:91600 × 900 px | X, YouTube |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every label is the post's own idea in a few words; diagrams carry no number, name or result the post does not.
- Rules are imperatives under ten words; the title is two to four words.
Visual rules
- A deep brand enamel plate filling the canvas on a light wall: a double inner rim, four metal screws, the title centred in big condensed capitals over a short accent rule, then numbered rules (condensed accent numerals) between dotted lines.
- Kicker and logo above the sign; the website (and call to action) under it.
More Playbooks & explainers templates
Worked example
A worked example on graph paper, written by hand: the situation the post describes, the steps circled and numbered, and the answer in a hand-drawn box.
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Annotated rewrite
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Tri-fold one-pager
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Weekly planner
'Steal my week': the post's routine or plan written into a spiral-bound planner page on the brand's colour
Make a House rules with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.