Field guide
'A field guide to …' set like a naturalist's handbook: an aged paper page, a serif title over a double rule, and one entry per kind the post describes — a ringed specimen plate with a roman numeral, the kind's name, how to spot it and what to do. Turns audience types or situations into something people tag their colleagues in.
When the AI picks it
MarketiQ’s Creative Director favours the Field guide for posts that teach, entertain or start a conversation, when the message is a list or a side-by-side comparison. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 1.91:11200 × 628 px | Newsletter, Blog |
| 16:91600 × 900 px | X, YouTube |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every label is the post's own idea in a few words; diagrams carry no number, name or result the post does not.
- Kinds are roles or behaviours, never real people or companies; keep each line to one clause.
Visual rules
- An aged-paper page: kicker and logo, a large serif title over a double rule, then entries between hairlines.
- Each entry has a round specimen plate in a brand tint with an italic roman numeral and a thin ring, the kind's name in bold and mono 'spot it' / 'then' keys over serif lines.
More Playbooks & explainers templates
House rules
The post's rules as an enamel 'house rules' sign screwed to the wall: a deep brand plate with a double rim, four screws, the title in big condensed capitals and numbered…
Worked example
A worked example on graph paper, written by hand: the situation the post describes, the steps circled and numbered, and the answer in a hand-drawn box.
Bookmark card
A reference card made to be bookmarked: a white card with a brand bookmark ribbon on its edge, a 'save this' pill, the card's title, a numbered list of what to remember…
Reading shelf
A reading list or curriculum as book spines on a shelf: one spine per title the post recommends, in palette colours and staggered heights with the title set vertically…
Mistakes and fixes ledger
The mistakes, and 'how to fix them', as a two-column ledger: every mistake struck through in a grey column, an arrow across the gutter, and its fix in bold in a…
Decision guide
A 'decision guide': the question in a dark banner, a stem down to one card per option
Annotated rewrite
A before-and-after rewrite, marked up like an editor would: the original line struck through on a white card, numbered handwritten notes on what was wrong, and the…
Tri-fold one-pager
The post's guide as an open tri-fold leaflet on a dark desk: a brand-coloured cover panel with the logo, the guide's name and its promise, then two paper panels
Make a Field guide with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.