Framework wheel
A named framework drawn as a segmented wheel: one ring segment per part in a pale-to-brand ramp, numbered, around a hub that can hold the framework's core — with a legend naming each part and what it means. Turns a post's framework into a diagram people screenshot and reuse.
When the AI picks it
MarketiQ’s Creative Director favours the Framework wheel for posts that teach or start a conversation, when the message is a list, steps or a process or one sharp insight. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 1.91:11200 × 628 px | Newsletter, Blog |
| 16:91600 × 900 px | X, YouTube |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every label is the post's own idea in a few words; diagrams carry no number, name or result the post does not.
- Part names are one to three words; each line is one plain sentence.
Visual rules
- A ring of equal segments in a pale-to-brand ramp with mono numbers, around a paper hub (the core when given); kicker and logo on top, the model's name large.
- A legend of numbered chips in the segment colours with each part's name and line, between hairlines; the call to action (when given) and the website in a foot row.
More Playbooks & explainers templates
Trade-off triangle
The classic 'pick two' triangle: three things the reader wants at the corners as big filled circles, a dashed triangle between them, numbered markers on each side and a…
Compass framework
A four-part framework set on a compass rose: the four ideas the post names sit at north, east, south and west with direction badges, north in the brand colour, around a…
Periodic table
'The periodic table of …': the post's building blocks as element tiles
Transit line
The steps of a process as stations on a transit map: a thick brand-colour line with one 45-degree bend, white station rings, a terminus capsule for the goal and a line…
Flat-pack instructions
The process as flat-pack assembly instructions: a strip of the numbered parts you will need, then bordered panels with huge step numerals, a dashed-ring icon for each…
Swimlane SOP
A standard operating procedure as a swimlane chart: one tinted lane per role the post names, numbered step boxes placed in the lane of whoever does them, joined by a…
Field guide
'A field guide to …' set like a naturalist's handbook: an aged paper page, a serif title over a double rule, and one entry per kind the post describes
House rules
The post's rules as an enamel 'house rules' sign screwed to the wall: a deep brand plate with a double rim, four screws, the title in big condensed capitals and numbered…
Make a Framework wheel with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.