Tri-fold one-pager
The post's guide as an open tri-fold leaflet on a dark desk: a brand-coloured cover panel with the logo, the guide's name and its promise, then two paper panels — each a numbered section with its heading and the post's points, ticked and ruled — with soft fold shading between them (stacked like a folded map on tall canvases). A one-pager people save to print.
When the AI picks it
MarketiQ’s Creative Director favours the Tri-fold one-pager for posts that teach or start a conversation, when the message is a list, steps or a process or a side-by-side comparison. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 1.91:11200 × 628 px | Newsletter, Blog |
| 16:91600 × 900 px | X, YouTube |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Every label is the post's own idea in a few words; diagrams carry no number, name or result the post does not.
- Two sections of the post, each a short heading and its points, a line each, in the post's order.
Visual rules
- An open tri-fold leaflet with a deep shadow on the brand's deep ground: a brand cover panel (logo, kicker, the guide's name large, its promise at the foot), then two paper panels with a mono section number and rule, a bold heading and ticked points between hairlines.
- Soft gradient shading at the folds; panels side by side on square and wide canvases, stacked on tall ones; the call to action (when given) and the website in a foot row under the leaflet.
More Playbooks & explainers templates
Weekly planner
'Steal my week': the post's routine or plan written into a spiral-bound planner page on the brand's colour
A–Z glossary
'Explain like I'm new' as an A–Z: a strip of the alphabet where only the letters the post's terms start with are lit in the brand colour, then the terms in alphabetical…
Framework wheel
A named framework drawn as a segmented wheel: one ring segment per part in a pale-to-brand ramp, numbered, around a hub that can hold the framework's core
Trade-off triangle
The classic 'pick two' triangle: three things the reader wants at the corners as big filled circles, a dashed triangle between them, numbered markers on each side and a…
Compass framework
A four-part framework set on a compass rose: the four ideas the post names sit at north, east, south and west with direction badges, north in the brand colour, around a…
Periodic table
'The periodic table of …': the post's building blocks as element tiles
Transit line
The steps of a process as stations on a transit map: a thick brand-colour line with one 45-degree bend, white station rings, a terminus capsule for the goal and a line…
Flat-pack instructions
The process as flat-pack assembly instructions: a strip of the numbered parts you will need, then bordered panels with huge step numerals, a dashed-ring icon for each…
Make a Tri-fold one-pager with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.