PEOPLE & STORY TEMPLATE

Founder letter

A signed letter from the founder on the brand's letterhead — date, a big opening line, short paragraphs, a handwritten signature and a wax seal. A letter is read as personal, so the message lands as a promise from a real person rather than an ad.

Single image9 platformsVoice: Warm, Premium, Serious
Sample Founder letter creative (People & story template), shown on the fictional brand Northfield Studio
Sample at 4:5, shown on Northfield Studio, a fictional brand. MarketiQ fills each template with your brand, facts and copy.

When the AI picks it

MarketiQ’s Creative Director favours the Founder letter for posts that announce news, start a conversation or prove a point, when the message is a story, one sharp insight or a quote. It is built first to announce news.

It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.

Announce newsStart a conversationProve a pointa storyone sharp insighta quote

Who it’s for

Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.

Platforms and sizes

Sizes Founder letter is made at on each platform
SizeWhere
4:51080 × 1350 pxInstagram, Facebook, LinkedIn, Threads, Reddit
1:11080 × 1080 pxX, Ads
9:161080 × 1920 pxTikTok
2:31000 × 1500 pxPinterest

Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.

What it needs

The Director offers it only when these exist. Without them it simply picks another template.

  • A real person: a founder, a team member or a customer

Rules the AI follows

Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.

Copy rules

  1. Written in the first person by the real founder named in the source; never invent a founder.
  2. One opening truth, then short paragraphs with only facts and numbers from the copy.
  3. Warm and specific — what the business does, for whom, and what changes for the reader.

Visual rules

  1. Cream letterhead sheet with tri-fold creases on a deep brand-shade desk; logo and date in the letterhead.
  2. Serif opening line, readable body, handwritten signature in brand ink and a brand-colour wax seal.