Rope bridge
A rope bridge across a gap laid one plank per page, for a post about getting from where someone is to where they want to be — each page lays its plank in the brand colour above the step's name and how it carries you across, with the two banks named as the post names them, and the closing page shows how to 'bridge the gap' end to end.
When the AI picks it
MarketiQ’s Creative Director favours the Rope bridge for posts that teach, when the message is steps or a process or a contrast (this, not that). It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 3–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Use it only when the post is about crossing from one state to another (where you are to where you want to be) in steps — never for a list without a destination.
- Each row is one plank, from the near bank to the far one: a short line and how it carries the reader across.
- Fill 'start' and 'goal' only with the states the post names; never invent a destination.
Visual rules
- A rope bridge between two cliffs, its deck made of one numbered plank per step, posts and rope rails above.
- Each plank page lays its plank in the brand colour (earlier planks laid paler, later ones dashed) above the plank's name and body; the banks carry the post's own start and goal flags.
- The cover shows the empty gap under the title; the closing page shows every plank laid.
More Mental models templates
Spectrum
A knob along one graded scale with a stop per position, for a post that places options between two ends
Rubric
A grading sheet of criteria with empty check boxes, for a post that sets out how to judge something
Prism facets
A glass prism splitting one white beam into a fan of coloured rays on a dark ground, for a post that looks at one subject 'through four lenses'
Padlocks
A padlock as big as the page whose shackle springs open on every page, for a post that hands over the keys to something
Jigsaw
A jigsaw whose pieces lock into place one per page, for a post about the 'pieces of the puzzle'
Toolbox
An open toolbox with one generic tool lifted out per page, for a post that lays out a 'toolkit'
Dials and levers
A control panel of dials beside the copy, one dial turned right up per page, for a post about the 'levers to pull'
Ripple effect
'Ripples' spreading from one drop, a ring further out per page, for a post about the 'ripple effect' of one change
Make a Rope bridge with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.