Iceberg waterline
An iceberg cut at the waterline, for a post about what lies beneath a visible surface — the cover shows the tip and the dark water, each page lights one layer further 'below the waterline' on a depth gauge with that layer's point beside it, and the closing page reveals the whole berg, so the reader feels how much sits under what everyone sees.
When the AI picks it
MarketiQ’s Creative Director favours the Iceberg waterline for posts that teach, when the message is a contrast (this, not that) or a list. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 3–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Use it only when the post contrasts what people see with what lies beneath it — hidden work, root causes, layers under a surface; never for a plain list of tips.
- Each row is one layer below the surface, shallowest first, each with a short name and what happens there.
- The cover title names the visible tip; the closing line is the one action that follows from seeing it all.
Visual rules
- A waterline splits every page: pale ground above with the iceberg's tip, the brand's deep shade below with the submerged berg in bands, one band per layer.
- Each layer page lights its own band, marks it on the depth gauge down the right edge (−01, −02…) and sets its heading and body in the water beside the berg.
- The closing page shows every band lit from shallow to deep under the call to action.
More Mental models templates
Flywheel
A flywheel ring of stages, each arc arrowing into the next, for a post about a loop that feeds itself, a 'virtuous cycle'
Layer stack
An exploded isometric stack of slabs, one per layer, for a post about something built 'layer by layer'
Quadrant matrix
A 2×2 quadrant matrix toured one quadrant per page, for a post that sorts things on two axes
Maturity ladder
A tall ladder with one rung per stage, for a post about levels of maturity from first steps to mastery
Equation
An equation built term by term
Venn diagram
A Venn of two to four overlapping circles lit one per page, for a post about where several things meet
Satellite orbit
One core with numbered satellites on tilted orbits around it, for a post about the parts that revolve around one centre
One-page canvas
A one-page planning canvas of ruled blocks, for a post that lays a plan out as named boxes to fill in, like a 'business model canvas'
Make a Iceberg waterline with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.