DECODER & EXPLAINER TEMPLATE

Glossary entry

A dictionary page for one term — huge serif headword, respelled pronunciation, numbered definitions, a usage example and cross-references — so the brand literally defines its own category.

Single image12 platformsVoice: Serious, Premium, Playful
Sample Glossary entry creative (Decoder & explainer template), shown on the fictional brand Northfield Studio
Sample at 4:5, shown on Northfield Studio, a fictional brand. MarketiQ fills each template with your brand, facts and copy.

When the AI picks it

MarketiQ’s Creative Director favours the Glossary entry for posts that teach, entertain or start a conversation, when the message is one sharp insight or a list. It is built first to teach.

It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.

Teach somethingEntertainStart a conversationone sharp insighta list

Who it’s for

Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.

Platforms and sizes

Sizes Glossary entry is made at on each platform
SizeWhere
4:51080 × 1350 pxInstagram, Facebook, LinkedIn, Threads, Reddit
1:11080 × 1080 pxAds
9:161080 × 1920 pxTikTok
2:31000 × 1500 pxPinterest
16:91600 × 900 pxX, YouTube
1.91:11200 × 628 pxNewsletter, Blog

Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.

What it needs

Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.

Rules the AI follows

Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.

Copy rules

  1. Define one term the audience half-understands; the final sense is the brand's honest, specific take on it.
  2. Definitions are plain and true to the business — no invented numbers, clients or places.
  3. The usage example sounds like a real client, in under 16 words.

Visual rules

  1. A dictionary page on fibred paper: running head with the guide word, a huge serif headword and a thumb-index tab in the brand colour at the headword's letter.
  2. Numbered senses in an editorial serif, the example in italics against a brand rule, logo and website as the folio.