Cheat sheet
A laminated reference card on a lanyard — three or four colour-coded sections of short, dense lines — the kind of thing people save, print and keep, so the brand stays on the desk.
When the AI picks it
MarketiQ’s Creative Director favours the Cheat sheet for posts that teach, start a conversation or prove a point, when the message is a list, steps or a process or a timeline. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Sections follow the reader's real sequence or topics (before, during, after); each line is under 7 words.
- Use 'Key: value' lines for facts that pair up; every fact comes from the copy or the brand's facts.
Visual rules
- A rounded laminated card with a gloss sheen, hanging from a brand lanyard on a gridded cutting mat.
- Colour-coded section bands (brand / night) with mono numbers, square bullets and dotted leaders.
More Decoder & explainer templates
Formula
The brand's method written as an equation on graph paper
Explain like I'm 5
A kid's handwriting worksheet that explains the business in words a five-year-old gets, with one hand-drawn doodle
Annotated quote
A real quote set large like a marked-up page: two to four phrases highlighted, each joined by a hand-drawn line to a handwritten margin note that says what it really…
Phrasebook
A tall poster phrasebook: what buyers say on the left, what they actually mean on the right
Glossary entry
A dictionary page for one term
Decoder table
A cipher key: jargon terms set as mono codes on striped rows, each decoded into plain meaning, under a decoder wheel
Myth vs fact
Two to four common beliefs struck through and stamped MYTH, each answered by the stamped FACT
Do / don't
Two ruled panels
Make a Cheat sheet with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.