Explain like I'm 5
A kid's handwriting worksheet that explains the business in words a five-year-old gets, with one hand-drawn doodle — and the grown-up version on a sticky note — clarity that disarms and gets shared.
When the AI picks it
MarketiQ’s Creative Director favours the Explain like I'm 5 for posts that teach, entertain or start a conversation, when the message is one sharp insight or a story. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The simple explanation uses one- and two-syllable words and a concrete picture a child knows; under 28 words.
- The grown-up version states exactly what the business does, using only facts from the source.
Visual rules
- A kid's handwriting worksheet (cap line, dashed midline, baseline, punched holes, brand margin line) on a tinted desk.
- The explanation is handwritten on the ruling, one hand-drawn doodle in the brand colour, the grown-up version on a taped brand sticky note.
More Decoder & explainer templates
Annotated quote
A real quote set large like a marked-up page: two to four phrases highlighted, each joined by a hand-drawn line to a handwritten margin note that says what it really…
Phrasebook
A tall poster phrasebook: what buyers say on the left, what they actually mean on the right
Glossary entry
A dictionary page for one term
Decoder table
A cipher key: jargon terms set as mono codes on striped rows, each decoded into plain meaning, under a decoder wheel
Myth vs fact
Two to four common beliefs struck through and stamped MYTH, each answered by the stamped FACT
Do / don't
Two ruled panels
Translation table
A bilingual card
FAQ card
An accordion of the three to five questions buyers always ask, each with a short straight answer
Make a Explain like I'm 5 with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.