Decoder & explainer templates
Translate jargon, bust myths and explain the thing in one glance. MarketiQ’s Creative Director picks from these 11 templates whenever a post’s message fits one of them, then fills it with your brand, facts and copy.
All Decoder & explainer templates
Phrasebook
A tall poster phrasebook: what buyers say on the left, what they actually mean on the right
Glossary entry
A dictionary page for one term
Decoder table
A cipher key: jargon terms set as mono codes on striped rows, each decoded into plain meaning, under a decoder wheel
Myth vs fact
Two to four common beliefs struck through and stamped MYTH, each answered by the stamped FACT
Do / don't
Two ruled panels
Translation table
A bilingual card
FAQ card
An accordion of the three to five questions buyers always ask, each with a short straight answer
Cheat sheet
A laminated reference card on a lanyard
Formula
The brand's method written as an equation on graph paper
Explain like I'm 5
A kid's handwriting worksheet that explains the business in words a five-year-old gets, with one hand-drawn doodle
Annotated quote
A real quote set large like a marked-up page: two to four phrases highlighted, each joined by a hand-drawn line to a handwritten margin note that says what it really…
Samples use fictional brands; MarketiQ fills each template with your brand, facts and copy.
More ways to carry a message
Let the AI pick the right Decoder & explainer template.
Write the post, or let your AI team write it. The Creative Director reads it, picks the template that carries it best and fills it with your brand; it goes out on the approval rules you set.