Do / don't
Two ruled panels — DO with brand checks, DON'T with ink crosses — that turn hard-won know-how into rules the audience can follow today, and quietly show the brand knows the job.
When the AI picks it
MarketiQ’s Creative Director favours the Do / don't for posts that teach, start a conversation or prove a point, when the message is a list, a contrast (this, not that) or a side-by-side comparison. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Each rule is one imperative line under 10 words that a reader could act on today.
- Don'ts are real, common mistakes in the audience's world — no straw men, no competitor names.
- No numbers, names or claims that are not in the copy or the brand's facts.
Visual rules
- Two equal ruled panels: a brand-colour DO band with checks and a night DON'T band with crosses.
- Rows line up as a table; headline in the heading face; logo and website sign off.
More Decoder & explainer templates
Translation table
A bilingual card
FAQ card
An accordion of the three to five questions buyers always ask, each with a short straight answer
Cheat sheet
A laminated reference card on a lanyard
Formula
The brand's method written as an equation on graph paper
Explain like I'm 5
A kid's handwriting worksheet that explains the business in words a five-year-old gets, with one hand-drawn doodle
Annotated quote
A real quote set large like a marked-up page: two to four phrases highlighted, each joined by a hand-drawn line to a handwritten margin note that says what it really…
Phrasebook
A tall poster phrasebook: what buyers say on the left, what they actually mean on the right
Glossary entry
A dictionary page for one term
Make a Do / don't with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.