DECODER & EXPLAINER TEMPLATE

Translation table

A bilingual card — 'In jargon' and 'In plain English' columns under two language chips with little flags — that makes the brand the friendly interpreter of its industry.

Single image12 platformsVoice: Playful, Warm, Serious
Sample Translation table creative (Decoder & explainer template), shown on the fictional brand Northfield Studio
Sample at 4:5, shown on Northfield Studio, a fictional brand. MarketiQ fills each template with your brand, facts and copy.

When the AI picks it

MarketiQ’s Creative Director favours the Translation table for posts that teach, entertain or start a conversation, when the message is a list, a contrast (this, not that) or a side-by-side comparison. It is built first to teach.

It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.

Teach somethingEntertainStart a conversationa lista contrast (this, not that)a side-by-side comparison

Who it’s for

Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.

Platforms and sizes

Sizes Translation table is made at on each platform
SizeWhere
4:51080 × 1350 pxInstagram, Facebook, LinkedIn, Threads, Reddit
1:11080 × 1080 pxAds
9:161080 × 1920 pxTikTok
2:31000 × 1500 pxPinterest
16:91600 × 900 pxX, YouTube
1.91:11200 × 628 pxNewsletter, Blog

Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.

What it needs

Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.

Rules the AI follows

Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.

Copy rules

  1. Left: what the industry actually says (a phrase, not a single acronym). Right: what it means for the buyer.
  2. Translations are honest and specific, under 12 words; no invented numbers or names.

Visual rules

  1. Brand-colour ground with a white rounded card; two language chips with tiny flags and a swap control.
  2. Jargon in muted italic serif, plain English in the heading face, aligned rows with an arrow between.