Phrasebook
A tall poster phrasebook: what buyers say on the left, what they actually mean on the right — the brand shows it understands its market better than anyone.
When the AI picks it
MarketiQ’s Creative Director favours the Phrasebook for posts that entertain, teach or start a conversation, when the message is a list, a contrast (this, not that) or a side-by-side comparison. It is built first to entertain.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 1:11080 × 1080 px | X, Ads |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Phrases are recognisable things the audience actually says; translations are the honest subtext.
- Keep each phrase under 10 words and each translation under 14 words.
- No numbers, names or claims that are not in the copy or the brand's facts.
Visual rules
- Brand-colour spine with the title set huge and rotated, a paper 'say' column and a black 'mean' column.
- Rows align across both columns; numbers in mono; logo bottom-right on black.
More Decoder & explainer templates
Glossary entry
A dictionary page for one term
Decoder table
A cipher key: jargon terms set as mono codes on striped rows, each decoded into plain meaning, under a decoder wheel
Myth vs fact
Two to four common beliefs struck through and stamped MYTH, each answered by the stamped FACT
Do / don't
Two ruled panels
Translation table
A bilingual card
FAQ card
An accordion of the three to five questions buyers always ask, each with a short straight answer
Cheat sheet
A laminated reference card on a lanyard
Formula
The brand's method written as an equation on graph paper
Make a Phrasebook with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.