Hot take meter
A thermometer rating three or four takes from lukewarm to scorching, with the brand's own take boiling at the top — a playful way to rank opinions and own the boldest one.
When the AI picks it
MarketiQ’s Creative Director favours the Hot take meter for posts that entertain, start a conversation or teach, when the message is a list, a side-by-side comparison or one sharp insight. It is built first to entertain.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | X, Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Order from the mildest common opinion to the brand's boldest, defensible take.
- The scorching take is grounded in what the brand does; the others are recognisable views, not strawmen.
Visual rules
- A drawn thermometer with ticks and a brand-ramp mercury beside stacked take cards joined to it; the scorching take on the brand colour with a flame, set largest in the heading face; heat labels in the condensed face.
More Internet culture templates
Vibe check
A vibe check: three to five statements, each with a chunky slider from 'off' to 'immaculate' and a little face on the knob that frowns or grins with the score
Post card
A clean screenshot of a text post from the brand's own account
Thread
A numbered thread (1/n) of three or four posts from the brand, joined by the thread line
Tier list
An S-to-D tier list of the things the audience argues about, ranked by the brand
Starter pack
'The ___ starter pack': a collage of labelled item tiles that sums up a type of buyer in one glance
Bingo card
A printed bingo card of the moments everyone in the audience has lived through
Red flags / green flags
Two panels of the internet's favourite shorthand
Unpopular opinion
A bold typographic card: a small 'Unpopular opinion:' label and the brand's contrarian statement set huge.
Make a Hot take meter with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.