Red flags / green flags
Two panels of the internet's favourite shorthand — the red flags to walk away from and the green flags to look for — so the brand's standards read as buyer advice, not a sales pitch.
When the AI picks it
MarketiQ’s Creative Director favours the Red flags / green flags for posts that teach, entertain or start a conversation, when the message is a contrast (this, not that), a side-by-side comparison or a list. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Red flags are behaviours, never named companies; green flags are what the brand really does.
- Mirror the lists where possible (a red flag answered by a green one); under 10 words each.
Visual rules
- Two outlined panels with hard shadows: red flags on the night ground with hollow flags and a cross, green flags on the brand colour with solid flags and a tick; labels in the condensed face.
- Heading-face title above; logo and website below. Brand palette only — the words carry red and green.
More Internet culture templates
Unpopular opinion
A bold typographic card: a small 'Unpopular opinion:' label and the brand's contrarian statement set huge.
POV
'POV:' caption boxes over a full-bleed photo of the moment
Encyclopedia article
An encyclopedia-style entry about the brand (or the thing it does): serif title, lead paragraph with a citation mark, an infobox of key facts and a section heading
Hot take meter
A thermometer rating three or four takes from lukewarm to scorching, with the brand's own take boiling at the top
Vibe check
A vibe check: three to five statements, each with a chunky slider from 'off' to 'immaculate' and a little face on the knob that frowns or grins with the score
Post card
A clean screenshot of a text post from the brand's own account
Thread
A numbered thread (1/n) of three or four posts from the brand, joined by the thread line
Tier list
An S-to-D tier list of the things the audience argues about, ranked by the brand
Make a Red flags / green flags with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.