Unpopular opinion
A bold typographic card: a small 'Unpopular opinion:' label and the brand's contrarian statement set huge. Nothing else — the take does the work and the replies do the distribution.
When the AI picks it
MarketiQ’s Creative Director favours the Unpopular opinion for posts that start a conversation, entertain or teach, when the message is one sharp insight, a question or a contrast (this, not that). It is built first to start a conversation.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- The statement must be something the brand can defend with its own work; provocative, never mean.
- One sentence or two short ones; no hedging, no hashtags, no invented numbers.
Visual rules
- A full brand-colour field with a thin inset frame; the label in italic serif with a rule, the statement in the heading face as large as it will go; logo and website as the only other marks.
More Internet culture templates
POV
'POV:' caption boxes over a full-bleed photo of the moment
Encyclopedia article
An encyclopedia-style entry about the brand (or the thing it does): serif title, lead paragraph with a citation mark, an infobox of key facts and a section heading
Hot take meter
A thermometer rating three or four takes from lukewarm to scorching, with the brand's own take boiling at the top
Vibe check
A vibe check: three to five statements, each with a chunky slider from 'off' to 'immaculate' and a little face on the knob that frowns or grins with the score
Post card
A clean screenshot of a text post from the brand's own account
Thread
A numbered thread (1/n) of three or four posts from the brand, joined by the thread line
Tier list
An S-to-D tier list of the things the audience argues about, ranked by the brand
Starter pack
'The ___ starter pack': a collage of labelled item tiles that sums up a type of buyer in one glance
Make a Unpopular opinion with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.