Vibe check
A vibe check: three to five statements, each with a chunky slider from 'off' to 'immaculate' and a little face on the knob that frowns or grins with the score — the brand's way rated immaculate, the old way rated off, in the web's favourite format for a verdict.
When the AI picks it
MarketiQ’s Creative Director favours the Vibe check for posts that entertain, start a conversation or teach, when the message is a list, a side-by-side comparison or a contrast (this, not that). It is built first to entertain.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Pinterest, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 16:91600 × 900 px | X, YouTube |
| 1.91:11200 × 628 px | Newsletter, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- High scores go to real strengths of the offering, low scores to the pains it removes — no strawmen, no invented facts.
- Statements are short and recognisable (under 9 words); the knob position is the only score — no numbers printed.
- Square and landscape show the first four checks, so lead with the strongest.
Visual rules
- A huge condensed VIBE CHECK title, a subject line with a highlighter swipe and an optional rubber-stamp verdict.
- Ruled rows: statement above a chunky slider with five ticks, a brand gradient fill up to the knob and a drawn face on the knob (frown at off, grin at immaculate); logo and website sign off.
More Internet culture templates
Post card
A clean screenshot of a text post from the brand's own account
Thread
A numbered thread (1/n) of three or four posts from the brand, joined by the thread line
Tier list
An S-to-D tier list of the things the audience argues about, ranked by the brand
Starter pack
'The ___ starter pack': a collage of labelled item tiles that sums up a type of buyer in one glance
Bingo card
A printed bingo card of the moments everyone in the audience has lived through
Red flags / green flags
Two panels of the internet's favourite shorthand
Unpopular opinion
A bold typographic card: a small 'Unpopular opinion:' label and the brand's contrarian statement set huge.
POV
'POV:' caption boxes over a full-bleed photo of the moment
Make a Vibe check with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.