POV
'POV:' caption boxes over a full-bleed photo of the moment — the short-video vernacular that puts the viewer inside the situation the brand makes better.
When the AI picks it
MarketiQ’s Creative Director favours the POV for posts that entertain or start a conversation, when the message is one sharp insight or a story. It is built first to entertain.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | |
| 9:161080 × 1920 px | TikTok |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A photo for the scene: your own, or one made for the post (never with words in it)
The sample shows the template’s own stand-in where the picture goes.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Write the caption in second person, present tense, as the moment the viewer is in — lowercase start.
- The moment is one the brand creates or removes; no invented numbers or names.
Visual rules
- A full-bleed photo layer of the scene (a brand-graded horizon with a halftone when absent) inside white viewfinder corners, the caption in white rounded text boxes in the bold body face, a night gradient at the foot with the logo and website.
More Internet culture templates
Encyclopedia article
An encyclopedia-style entry about the brand (or the thing it does): serif title, lead paragraph with a citation mark, an infobox of key facts and a section heading
Hot take meter
A thermometer rating three or four takes from lukewarm to scorching, with the brand's own take boiling at the top
Vibe check
A vibe check: three to five statements, each with a chunky slider from 'off' to 'immaculate' and a little face on the knob that frowns or grins with the score
Post card
A clean screenshot of a text post from the brand's own account
Thread
A numbered thread (1/n) of three or four posts from the brand, joined by the thread line
Tier list
An S-to-D tier list of the things the audience argues about, ranked by the brand
Starter pack
'The ___ starter pack': a collage of labelled item tiles that sums up a type of buyer in one glance
Bingo card
A printed bingo card of the moments everyone in the audience has lived through
Make a POV with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.