Encyclopedia article
An encyclopedia-style entry about the brand (or the thing it does): serif title, lead paragraph with a citation mark, an infobox of key facts and a section heading — neutral, factual, quietly authoritative.
When the AI picks it
MarketiQ’s Creative Director favours the Encyclopedia article for posts that teach, prove a point or entertain, when the message is one sharp insight, a list or real projects or past work. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads, Reddit |
| 1:11080 × 1080 px | Ads |
| 9:161080 × 1920 px | TikTok |
| 2:31000 × 1500 px | |
| 16:91600 × 900 px | X, YouTube, Blog |
Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
The Director offers it only when these exist. Without them it simply picks another template.
- A real product or service you sell
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Write in a neutral encyclopedic voice — third person, no adjectives of praise, no calls to action.
- Every fact in the lead and infobox comes from the copy or truth pack.
Visual rules
- A white generic encyclopedia page (no real site marks): logo and search, tabs with a brand underline, a serif title with a hairline, italic source line, lead with the subject in bold and a citation mark, a serif section heading, and an infobox showing the brand's real logo on white (its name set as a wordmark when there is no logo file — never a placeholder initial) above ruled facts.
Truth pack: the verified facts MarketiQ keeps about your business — what you sell, prices, proof and the claims you have approved.
More Internet culture templates
Hot take meter
A thermometer rating three or four takes from lukewarm to scorching, with the brand's own take boiling at the top
Vibe check
A vibe check: three to five statements, each with a chunky slider from 'off' to 'immaculate' and a little face on the knob that frowns or grins with the score
Post card
A clean screenshot of a text post from the brand's own account
Thread
A numbered thread (1/n) of three or four posts from the brand, joined by the thread line
Tier list
An S-to-D tier list of the things the audience argues about, ranked by the brand
Starter pack
'The ___ starter pack': a collage of labelled item tiles that sums up a type of buyer in one glance
Bingo card
A printed bingo card of the moments everyone in the audience has lived through
Red flags / green flags
Two panels of the internet's favourite shorthand
Make a Encyclopedia article with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.