Toolbox
An open toolbox with one generic tool lifted out per page, for a post that lays out a 'toolkit' — the tools, apps or methods someone reaches for: each page lifts its tool clear of the box in the brand colour above the tool's name and what it's for, and the closing page raises the whole kit, the whole kit side by side.
When the AI picks it
MarketiQ’s Creative Director favours the Toolbox for posts that teach, when the message is a list. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 4–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Use it only when the post lists tools, apps, kit or methods someone uses — never for a how-to's actions, results or reasons, which no tool stands for.
- Each row is one tool: its name and what it is for, from the copy; the drawings stay generic hand tools and never stand for a named product or brand.
- The title says whose toolkit it is; the call to action invites the reader to use it.
Visual rules
- An open toolbox in the brand's deep shade along the foot of the page, one generic hand tool standing in it per part (a hammer, a spanner, a screwdriver, a brush, a rule, a saw, a pencil, a trowel), numbered on the box.
- Each part's page lifts its tool clear of the box in the brand colour, on a soft shadow, under the part's name and body; the other tools stay in the box.
- The cover shows the full box under the title; the closing page raises every tool.
More Mental models templates
Dials and levers
A control panel of dials beside the copy, one dial turned right up per page, for a post about the 'levers to pull'
Ripple effect
'Ripples' spreading from one drop, a ring further out per page, for a post about the 'ripple effect' of one change
Relay baton
A relay race run one leg per page, for a post about handoffs
Iceberg waterline
An iceberg cut at the waterline, for a post about what lies beneath a visible surface
Flywheel
A flywheel ring of stages, each arc arrowing into the next, for a post about a loop that feeds itself, a 'virtuous cycle'
Layer stack
An exploded isometric stack of slabs, one per layer, for a post about something built 'layer by layer'
Quadrant matrix
A 2×2 quadrant matrix toured one quadrant per page, for a post that sorts things on two axes
Maturity ladder
A tall ladder with one rung per stage, for a post about levels of maturity from first steps to mastery
Make a Toolbox with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.