Relay baton
A relay race run one leg per page, for a post about handoffs — work passed from one person or team to the next: each page pins on its runner's bib (the leg's number, who carries it when the post says, its name and what happens before they 'pass the baton') above a running track with the baton in that leg, and the closing page carries it across the finish line.
When the AI picks it
MarketiQ’s Creative Director favours the Relay baton for posts that teach, when the message is steps or a process or a timeline. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 4–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Use it only when the post follows work handed from one person, team or stage to the next; never for a list of parallel points, and never for steps one person does alone.
- Each row is one leg, start to finish: a short name and what happens before it is handed on, from the copy; fill 'owner' only with the team or role the post names for that leg.
- The title says what is carried and where to; the call to action starts the reader's own run.
Visual rules
- A running track along the foot of the page in the brand's deep shade: two lanes, a start line, a chequered finish, one numbered leg per part with a hatched exchange zone at every handoff.
- Each leg's page pins a runner's bib above the track — a brand band naming the leg and the handoff, the leg's number large, who carries it, its name and body — and puts the baton in that leg, the legs already run marked in chalk.
- The cover shows the baton on the start line under the title; the closing page carries it over the finish.
More Mental models templates
Iceberg waterline
An iceberg cut at the waterline, for a post about what lies beneath a visible surface
Flywheel
A flywheel ring of stages, each arc arrowing into the next, for a post about a loop that feeds itself, a 'virtuous cycle'
Layer stack
An exploded isometric stack of slabs, one per layer, for a post about something built 'layer by layer'
Quadrant matrix
A 2×2 quadrant matrix toured one quadrant per page, for a post that sorts things on two axes
Maturity ladder
A tall ladder with one rung per stage, for a post about levels of maturity from first steps to mastery
Equation
An equation built term by term
Venn diagram
A Venn of two to four overlapping circles lit one per page, for a post about where several things meet
Satellite orbit
One core with numbered satellites on tilted orbits around it, for a post about the parts that revolve around one centre
Make a Relay baton with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.