DECODER & EXPLAINER TEMPLATE

Annotated quote

A real quote set large like a marked-up page: two to four phrases highlighted, each joined by a hand-drawn line to a handwritten margin note that says what it really means — reading between the lines makes the reader re-read the quote and keep the point.

Single image12 platformsVoice: Serious, Warm, Playful
Sample Annotated quote creative (Decoder & explainer template), shown on the fictional brand Northfield Studio
Sample at 4:5, shown on Northfield Studio, a fictional brand. MarketiQ fills each template with your brand, facts and copy.

When the AI picks it

MarketiQ’s Creative Director favours the Annotated quote for posts that prove a point, teach or start a conversation, when the message is a quote or one sharp insight. It is built first to prove a point.

It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.

Prove a pointTeach somethingStart a conversationa quoteone sharp insight

Who it’s for

Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.

Platforms and sizes

Sizes Annotated quote is made at on each platform
SizeWhere
4:51080 × 1350 pxInstagram, Facebook, LinkedIn, Threads, Pinterest, Reddit
1:11080 × 1080 pxAds
9:161080 × 1920 pxTikTok
16:91600 × 900 pxX, YouTube
1.91:11200 × 628 pxNewsletter, Blog

Single image. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.

What it needs

Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.

Rules the AI follows

Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.

Copy rules

  1. The quote and every highlighted phrase are copied exactly from the source; phrases appear in the quote in order.
  2. Each note reveals the subtext or the proof behind its phrase in under 10 words — no new numbers, names or claims.
  3. Square and landscape show the first three notes, so lead with the strongest.

Visual rules

  1. The quote large in the serif face on a fibred paper page, highlighter swipes on the phrases, a brand margin line.
  2. Handwritten notes in the brand ink in the right margin, each tied to its phrase by a curved pen line and arrowhead; every highlighted phrase ends its line so the line runs into open space.