Ripple effect
'Ripples' spreading from one drop, a ring further out per page, for a post about the 'ripple effect' of one change — each effect leading to the next, wider one: each page lights its ring in the brand colour (the rings inside it already passed) above the effect's name and how it follows from the last; the cover shows the drop about to land and the closing page every ring, the full knock-on reach.
When the AI picks it
MarketiQ’s Creative Director favours the Ripple effect for posts that teach, when the message is steps or a process. It is built first to teach.
It reads each post’s goal and shape first, then its own words, the platform and the facts you have, and offers this template only where it fits.
Who it’s for
Any business. Nothing in it assumes what you sell, so the Director can offer it to a software company, a café or a coaching centre alike — whenever the post fits.
Platforms and sizes
| Size | Where |
|---|---|
| 4:51080 × 1350 px | Instagram, Facebook, LinkedIn, Threads |
Carousel of 4–10 slides. Each size is laid out for its canvas, not cropped; the sample above is the 4:5 version.
What it needs
Only your post. It is made from your copy and your brand kit — there is nothing else to prepare.
Rules the AI follows
Word for word from the template library. The Director follows the copy rules when it writes into the template, and the visual review checks every creative against the visual rules.
Copy rules
- Use it only when the post follows one change outwards — each effect causing the next, wider one; never for parallel points, and never for a how-to someone follows.
- Each row is one effect, nearest first: a short line and how it follows from the one before, from the copy.
- The title names the change; the call to action invites the reader to make the first ripple.
Visual rules
- Rings round a drop's landing point seen at a slant, one ring per effect from the centre out, each with a numbered chip.
- Each effect's page lights its ring in the brand colour (inner rings paler, outer ones dashed) above the effect's name and body.
- The cover shows the drop about to land under the title; the closing page lights every ring.
More Mental models templates
Relay baton
A relay race run one leg per page, for a post about handoffs
Iceberg waterline
An iceberg cut at the waterline, for a post about what lies beneath a visible surface
Flywheel
A flywheel ring of stages, each arc arrowing into the next, for a post about a loop that feeds itself, a 'virtuous cycle'
Layer stack
An exploded isometric stack of slabs, one per layer, for a post about something built 'layer by layer'
Quadrant matrix
A 2×2 quadrant matrix toured one quadrant per page, for a post that sorts things on two axes
Maturity ladder
A tall ladder with one rung per stage, for a post about levels of maturity from first steps to mastery
Equation
An equation built term by term
Venn diagram
A Venn of two to four overlapping circles lit one per page, for a post about where several things meet
Make a Ripple effect with your brand.
MarketiQ writes the post, picks the template that carries it best — this one, when it fits — and fills it with your logo, colours, facts and copy.